Welcome to Hub Intel. We’re here to provide data, not drama. Our goal is to help you understand the trends in the entertainment industry and what they mean to your business.
3 Big DOs and DON’Ts for AI in Entertainment
Welcome to the latest edition of Hub Intel: Big Ideas, where we break down the biggest shifts shaping entertainment. Today, we're tackling one of the industry's hottest (and most delicate) topics: AI.
AI is improving fast—what once looked like the stuff of nightmares now feels almost watchable. But creating content with AI isn’t the real game-changer. Our recent Hub study, AI and Entertainment, reveals that viewers are far more excited about AI solving their biggest streaming problem: discovery.
At the same time, audiences are crystal clear about where they don't want AI to cross the line. Transparency matters. Trust matters even more.
Watch now to see the 3 big dos and don’ts for using AI in entertainment—and what’s at stake if media companies get it wrong.
Going to These Upcoming Conferences? Come Say Hi 👋🏼
Streaming Media Connect: May 20-22, 2025 (Virtual)
Highlights First: Gen AI, Gen Z, and Next-Generation Sports Streaming
Thursday, May 22, 10:00am — 11:00am (ET)
As a new generation of highlights-first fans moves into the sports fandom mainstream, sports broadcasters need the agility and tech-savviness to produce and monetize personalized, short-form sports content at scale that meets the experiential demands of Millennial and Gen Z fans. If you’re a sports rights holder and you’re not gaming out how to bring a personalized SportsCenter to every viewer, you’re looking at where the puck was and not where it’s going. This panel of sports streaming tech experts and programming innovators, moderated by Hub’s
, will explore where sports streaming is heading and how we’re going to get there.SubSummit: May 28-30, 2025 (Dallas, TX)
Streaming Meets Strategy: Bundling for Retention & Revenue
Thursday, May 29, 3:50pm — 4:15pm (CT)
As acquisition costs climb and retention gets tougher, streaming & digital brands are thinking beyond content—and bundling is the new growth lever. From new partnerships to eCommerce perks and loyalty tie-ins, the future of streaming & digital is cross-vertical and customer-centric. In this session, hear how Amazon Prime is expanding engagement through its Sportsnet on Prime Video bundle, and how Fubo is leveraging a freemium gated model to re-activate lapsed users. Hub’s
will moderate this panel where industry leaders will break down the strategies, challenges, and performance metrics behind today’s most creative bundling approaches—offering actionable takeaways you can apply to drive subscriber loyalty and long-term revenue.Fans for Life: Cross-Industry Loyalty Strategies That Stick
Thursday, May 29, 4:45pm — 5:15pm (CT)
In a world of endless options, loyalty is your strongest competitive advantage. In this session, leaders from Sling TV and FloSports share how they’re turning first-time viewers into lifelong fans through personalized engagement, retention-focused strategies, and community-driven content. FloSports has spent two decades mastering niche fandoms—delivering vertical-specific content, and engaging fragmented Gen Z audiences through pre-paywall social content and performance marketing. Sling TV takes a broad approach—bringing together top-tier fanbases across categories with flexible access and personalized viewing experiences that keep subscribers coming back. On a panel moderated by Hub’s Jon Giegengack, these brands will break down how to drive social engagement across the customer lifecycle, reduce churn, and build high-impact loyalty in today’s attention-driven economy.
StreamTV Show: June 11-13, 2025 (Denver, CO)
Debate: What Measurement Matters Now?
Thursday, June 12, 1:35pm —2:20pm (MDT)
Hub’s Jon Giegengack will be moderating a debate during Evan Shapiro’s Media Universe Summit. Two teams compete, using National High School Debate Club Rules on what each argues is THE most important measurement metric for the Streaming Era. A thought-provoking discussion between top media researchers on audience behavior, data-driven content strategies, and the impact of analytics on media consumption.
Panel: Sports Content Distribution: Growth Strategies for the Streaming Era
Friday, June 13, 2025 11:30am—12:00pm (MDT)
As live sports continue to dominate engagement across platforms, streaming services are racing to refine their content distribution strategies. Hub’s
exploring key questions: Linear, Streaming, or Social: Where Is the Real Growth in Sports Content Happening Today? What Role Do Strategic Partnerships Play in Scaling Sports Distribution? And How Do You Build a Scalable Sports Strategy Without Premium Rights?Want More Hub Intel?
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Hub Entertainment Research tracks how technology is changing the way people find, choose, and consume entertainment content: from TV and movies, to gaming, music, podcasts and social video. Working with the largest networks, pay TV operators, streaming providers, and studios, Hub’s studies have covered the most important trends in providers, devices, and technologies since 2013.
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