Welcome to Hub Intel. We’re here to provide data, not drama. Our goal is to help you understand the trends in the entertainment industry and what they mean to your business.
Gaming Isn’t Just Entertainment—It’s the Future of Media
Welcome to the inaugural episode of Hub Intel: Big Ideas, our new video series exploring the pivotal shifts shaping the entertainment industry. In this episode, we’re diving into a phenomenon that’s transforming the way the next generation experiences entertainment: video games.
It’s no secret that GenZ loves gaming, but what’s less understood is how deeply gaming has woven itself into the social fabric of their lives. For young audiences, gaming isn’t just play—it’s connection, culture, and community. This evolution redefines “entertainment” and presents both challenges and opportunities for traditional media companies.
unpacks Hub’s latest research on gaming, revealing key trends and actionable insights about leveraging IP, attracting new audiences, and positioning for success in this rapidly changing landscape.Going to These Upcoming Conferences? Come Say Hi 👋🏼
The Media Insights & Engagement Conference: February 3-6, 2025 (Scottsdale, AZ)
will speak about how NBCU built an Olympics app to optimize the experience of individual users, without sacrificing reach.For viewers, streaming means “no compromises”—if they can’t find the content they love, they’ll leave. To capture the largest audience, platforms must optimize the experience for each individual user. Hub and NBCU surveyed viewers to understand how they discover and choose content. In this presentation, they’ll reveal where TV discovery falls short and how NBCU set records by helping distributors create Olympics destinations that prioritize user experience.
Streaming Media Connect: February 25-27 (Virtual)
will be moderating a panel: The OS Wars: The New CTV Playing Field Thursday, February 27 2025 11:30 a.m. - 12:30 p.m. (ET)From live linear to FAST, AVOD, and all flavors of free streaming, how are the OEM and OS wars transforming the way TV is distributed and monetized? As the global battle for TV interface dominance persists, and powerhouse OEMs increasingly assert their role as content gatekeeper, are we moving toward a closed society when it comes to CTV?
ICYMI: Hub in the News
Consumers See Potential for AI Experience, But They’re on the Fence About Its Creative Role
“Consumers don’t understand AI yet, but they know enough to feel concerned about the impact on society and on entertainment in particular. Studios and distributors should prioritize tasks viewers are comfortable with (like better discovery), and tread lightly on creative tasks where they prefer real humans. Perhaps most importantly, they should be up front with audiences about how and when AI is used.” —
, principal at Hub and one of the study authors.
Hub Entertainment Research released its first study on AI in Entertainment revealing that while most consumers have heard of generative AI, very few feel like they understand how it works or what it’s for. When it comes to producing entertainment, there are some tasks they want to remain the purview of real live humans. here are some takes on the research:
Newscast Studio: Study reveals viewer concerns over AI in entertainment, favor labeling
TV Technology: Hub Survey: Viewers Want AI Content Labeled
Senal News: AI in entertainment: Hype, hope, and hesitation
Media Play News: Hub Research: Consumer Confusion at Forefront of AI Media Evolution
nScreenMedia: Viewers, platforms, and providers aligned on AI-powered discovery
TVBEurope: Hub: Viewers happy for AI to replace humans in dubbing, video editing
Too Much TV: Too Much TV: Your TV Talking Points For Monday, January 13th, 2025
Advanced Television: Research: Consumers don’t understand AI yet
Cynopsis: Cynopsis 01/14/25: Rachel Maddow spending more time at her MSNBC desk
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Hub Entertainment Research tracks how technology is changing the way people find, choose, and consume entertainment content: from TV and movies, to gaming, music, podcasts and social video. Working with the largest networks, pay TV operators, streaming providers, and studios, Hub’s studies have covered the most important trends in providers, devices, and technologies since 2013.
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