Welcome to Hub Intel. We’re here to provide data, not drama. Our goal is to help you understand the trends in the entertainment industry and what they mean to your business.
How TikTok is Reshaping Gen Z's TV Habits
Welcome to the latest edition of Hub Intel: Big Ideas, where we break down the biggest shifts shaping entertainment. Today, we’re diving into a force that’s redefining how audiences—especially Gen Z—consume content: short-form video.
If you’ve ever fallen into a YouTube or TikTok rabbit hole, you know how addictive short-form video can be. But our latest Hub study, Video Redefined, shows just how dominant this format has become.
For GenZ, short-form isn’t just competing with traditional TV—it’s shaping what they watch next.
Our research reveals how this shift is blurring the lines between social video and premium content, reshaping discovery habits, and creating new opportunities for media companies. Watch now to see what’s driving the change—and what it means for the future of entertainment.
Going to These Upcoming Conferences? Come Say Hi 👋🏼
Streaming Media Connect: February 25-27, 2025 (Virtual)
Mark Loughney will be moderating a panel:The OS Wars: The New CTV Playing Field
Thursday, February 27, 2025 11:30 a.m. - 12:30 p.m. (ET) | 8:30 a.m. - 9:30 a.m (PT)
From live linear to FAST, AVOD, and all flavors of free streaming, how are the OEM and OS wars transforming the way TV is distributed and monetized? As the global battle for TV interface dominance persists, and powerhouse OEMs increasingly assert their role as content gatekeeper, are we moving toward a closed society when it comes to CTV?
VideoNUZE CTV x AI Preview 2025: February 25, 2025 (Virtual)
Tuesday, February 25, 2025
New research on consumers’ awareness and experience with AI and entertainment. Plus insights about CTV, advertising and viewership trends.
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Hub Entertainment Research tracks how technology is changing the way people find, choose, and consume entertainment content: from TV and movies, to gaming, music, podcasts and social video. Working with the largest networks, pay TV operators, streaming providers, and studios, Hub’s studies have covered the most important trends in providers, devices, and technologies since 2013.
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