Archive - Hub Intel: Entertainment Explained

The Kid Stays in the Picture—But the Sub Might Not

Families with kids once guaranteed loyalty. In 2025, it’s complicated.

Jun 25 •

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Ad-Verse Reactions, Valuable Results

A deep dive into the ad-haters who just might be your best audience.

Jun 11 •

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May 2025

Partners in Prime

Is Amazon Channels a growth engine—or a churn machine for streamers?

May 28 •

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3 Big DOs and DON’Ts for AI in Entertainment

Watch now | Audiences are ready for AI in entertainment — but only if you play by these rules.

May 14 •

7:02

April 2025

What Exclusive Movies Really Do for Streamers

Do splashy movie releases actually bring in—and keep—streaming subscribers?

Apr 30 •

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Why Finding Live Sports Is Harder Than Ever

Finding the game shouldn’t be a game–but fragmented rights and poor UX are making it one.

Apr 16 •

Hub Intel Deep Dive: Beyond the Big 7

Half of TV viewers subscribe to smaller, niche streamers—and their behavior holds big implications for both growth and retention.

Apr 2 •

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March 2025

Exclusive Isn’t Enough: Why Streamers Are Losing the Loyalty Game

Max’s identity crisis highlights a growing industry problem: without a clear brand promise, even the best shows can’t stop subscriber churn.

Mar 19 •

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Jason Platt Zolov

Hub Intel Deep Dive: The “Vibecession” is Real—But It’s Not Stopping TV Subscribers

Is economic anxiety actually good news for TV providers?

Mar 5 •

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February 2025

How TikTok is Reshaping Gen Z's TV Habits

Watch now | For younger audiences, the line between social video and premium content is officially gone.

Feb 19 •

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5:31

Hub Intel Deep Dive: FAST and Curious – Why Viewers Are Embracing Free TV

Free, familiar, and fun: The secret sauce of FASTs’ success.

Feb 5 •

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January 2025

Gaming Isn’t Just Entertainment—It’s the Future of Media

Watch now | Why gaming is the new Water Cooler TV for Gen Z.

Jan 22 •

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4:25

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