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4 Modern Moviegoing Audiences
Why traditional demos fall short — and the four audience types that better explain modern box office behavior.
May 27
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Brandon Katz
1
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Pitch Imperfect
More platforms mean more options — but also more confusion for MLB fans.
May 13
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Mark Loughney
1
33:58
Not So FAST
Why streaming is broken — and how to fix it.
Apr 29
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Jon Giegengack
, and
Gavin Bridge
1
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Has Netflix Hit a Streaming Attention Ceiling?
Apr 1
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Brandon Katz
12
1
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The Rise of Microdramas
Jan 7
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Saleah Blancaflor
7
Aggregator-in-Chief
Jul 23, 2025
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Mark Loughney
5
1
Partners in Prime
May 28, 2025
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Jon Giegengack
3
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Peak TV is Over. Will Streamers’ Libraries Save the Day?
Apr 15
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Mark Loughney
3
Premium Gets Personal
Jan 21
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Jon Giegengack
2
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Peak TV is Over. Will Streamers’ Libraries Save the Day?
As production of new shows ramps down, can “new to me” content fill the void?
Apr 15
•
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and
Mark Loughney
3
Has Netflix Hit a Streaming Attention Ceiling?
Subscriber growth isn’t the problem … engagement is.
Apr 1
•
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and
Brandon Katz
12
1
8
It’s Getting Better All The Time
As streaming becomes the norm, younger viewers say the ad experience is improved.
Mar 18
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and
Mark Loughney
The Greatest Olympic Athlete You’ve Never Heard Of
Why the Olympic Games are the media’s most powerful discovery engine.
Mar 4
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and
Mack McKenzie
4
3
Come With Me If You Want to Compete
Can AI help TV compete with influencers, gaming, and social video?
Feb 18
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and
Jon Giegengack
1
3 Pieces of Unsolicited Advice for the Media Industry
Three ideas the industry already understands but can’t quite act on.
Feb 4
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and
Brandon Katz
5
2
Premium Gets Personal
Creators, Hollywood, and the new content paradigm
Jan 21
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and
Jon Giegengack
2
The Rise of Microdramas
Shortform storytelling is turning into a serious business as networks, advertisers, and platforms lean into bite-sized drama.
Jan 7
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and
Saleah Blancaflor
7
6 Predictions for Streaming & Media in 2026
Plus, your top 10 newsletters of 2025.
Dec 24, 2025
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Hub Intel: Entertainment Explained
Data, not drama. Where media insiders go for the latest industry truths and trends.
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